WWF SUSREG Video Report
Create a 'hybrid' video that is respected by experts but understood by the public
Challenge
These are not inherently visual or exciting topics. They are abstract, filled with jargon, and can be very dry. The video must fight to win the audience's attention from the very first second.
To make the invisible visible. It must make the average viewer understand why a central bank's policy on 'climate risk' matters to them and to the planet.
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ResultS
The video is the 'hook' to make them download and read the full, dense report.
The objective is not to go viral. The objective is to start a specific, high-level conversation. The results are measured by the quality of that conversation, not the quantity of views.
